ARTISANAL GLOVES

Objective

To showcase the artisanal soul behind Luca Faloni’s cashmere gloves — a product that embodies the finest Italian craftsmanship, timeless design, and luxurious comfort.

The film aims to reinforce the brand’s commitment to authentic Made in Italy values and premium quality.

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What we've done

We created a visually compelling short film that brings viewers inside the intimate world of Italian glove-making.

Through elegant, documentary-style cinematography, we spotlight the human hands, passion, and precision that transform pure cashmere into an iconic accessory.

Creative Process

Filmed on location in artisanal workshops, the video captures every delicate gesture — from the cutting of the fabric to the final stitch. The natural light, close-up textures, and slowed-down rhythms convey the emotion, patience, and skill of each artisan. The editing enhances the tactile beauty of the materials, with a warm, cinematic tone that reflects the spirit of Italian heritage and excellence.

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Results

The result is an evocative visual story that elevates the product beyond fashion — positioning it as a symbol of elegance, heritage, and conscious luxury. The video not only enriches brand storytelling but also deepens the emotional connection with the audience, turning craftsmanship into aspiration.

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Conclusion

This film becomes more than a behind-the-scenes — it’s a celebration of artistry. By highlighting the true essence of Made in Italy, we bring authenticity and emotion to the forefront, perfectly aligned with Luca Faloni’s brand identity and global appeal.

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Client: Luca Faloni‍

Shot by: Francesco Ferri

‍Editing: StoriesLand

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